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Streamers, Influencers & Content Creators
October 27, 2025Nowadays, online influencers play a great role in how games gain popularity. In fact, approximately 50% of gamers argue that they discovered new games through recommendation from live streamers and content creators. Platforms like YouTube, Twitch and TikTok should now be considered in the game's launch strategy. When marketing to this group, don’t only think about paid promotions. Consider it as a way to build genuine relationships or offer creative freedom.
